Rework

Rework
by Jason Fried and David Heinemeier Hansson
Crown Business, 2010. 279 pages. Nonfiction.

It's easy to get bogged down as a new business owner. You have so many things to manage while trying to keep your enthusiasm up for the whole process. This process can make it hard for your biggest plans and dreams come true, even with years of planning and operation. Fried and Hansson present a different perspective that small business owners can adopt as they get started and continue to operate. When you're still small as a business, instead of trying to grow as fast as you can, only focus on the immediate needs of the business, the things that can be done today, this week, or this month. If you do so, you will get closer to achieving your goals than if you use the same time to plan for the next 6 months or to focus heavily on finding investors. Fried and Hansson display the attitudes, behaviors, and beliefs that are important for a small businesses, like the fact that isn't okay if you stay small, or its okay not never ever hire employees in order to assuage the feelings new entrepreneurs can have from traditional advice. They strike at the very heart of traditional business advice and give a fresh perspective on what it truly means to be an entrepreneur in any market, not just tech startups, real estate, or ecommerce.

Any small business owner (or those thinking about starting a business) should read this book in order to relieve some of that stress that plagues the beginning and continued operation of any venture.

SMM