Tuesday, January 26, 2010


Drive: The Surprising Truth About What Motivates Us
By Daniel H. Pink
Riverhead Books, 2009. 242 pgs. Nonfiction

In this new business management book, Pink suggests that our economy is built on the flawed belief that people are motivated by rewards. In reality, he asserts, we are motivated by an internal drive to achieve greatness and produce something of worth. Instead of motivating people through bonuses, employers should create a corporate culture that provides each employee the greatest possible level of autonomy, mastery, and purpose. If this environment can be established, employees, employers and society all benefit to the greatest degree possible.

While managers and administrators can gain a great deal from the ideas outlined in Pink’s book, any reader will find many insights into how to motivate ourselves and others. Not only is the science fascinating, but Pink’s writing style is quick and entertaining. Highly readable.


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