In-N-Out Burger

In-N-Out Burger: a behind-the-counter look at the fast-food chain that breaks all the rules
Stacy Perman
Collins Business, c2009. 345 p. Nonfiction

And you thought it would never happen. Well, rumors have been confirmed and it’s all true. In-N-Out Burger’s iconic, yellow arrow is pointing directly at our friendly neighbors in Orem, Utah (which means passionate fans will no longer need to road trip down to Vegas to get their In-N-Out fix). Now as we wait for the mass hysteria to die down, let me tell you about the latest book I read featuring the history of this famous California landmark.

The story begins with a modest, hard-working immigrant couple in their late thirties. When entrepreneurs, Harry and Esther Snyder, began their family-owned burger joint they never dreamed it would reach the cult-like following it enjoys today. In fact, for some people, these burgers are a religion and Perman tells why. In-N-Out is a unique entity in a culture devoted to profit and the book describes how the company managed to remain the anti-thesis to everything the fast-food industry has become. “Quality food at a reasonable price” and “fresh ingredients, shipped in daily” was Harry’s two-fold vision and he vowed never to change; the company attributes that policy to their phenomenal success. The burger joint is known for several key features but the trio of virtues the company lives by: “Quality, Cleanliness, and Service” is foremost. Along with their original three item menu, “keeping it simple” has always been an In-N-Out mantra and with only burgers, fries and shakes (okay, they serve soda too) the family has never varied. Esther’s refrain, “Do it yourself and do it right, believe in the Lord and everyone will be happy” is a testament to the strong Christian roots the company espouses and perhaps the well-kept secret to their vast achievements—that and their special sauce of course.

The book is sometimes repetitive and could have used some tighter editing, but it’s sure to please those who’ve always wanted to know more about this notoriously private, media-shy company. Recommended for business owners and all those who worship the hamburger mavens. All I can say is Yum...I’m hungry. Fire up that grill ‘cause my tummy’s rumbling. Sign me up for a double-double, Animal Style (those familiar with the secret menu will know what I’m talking about and those who don’t might want to read up) and I’ll see you all on opening day.

DAP