Wednesday, November 25, 2015

Big Data

Big Data: A Revolution That Will Transform How We Live
By Viktor Mayer-Schonberger & Kenneth Cukier
Houghton Mifflin Harcourt, 2013. 242 pgs. Nonfiction

You may have heard the term “Big Data” mentioned, but not fully understand what is meant by it. Well if you’d like to better comprehend this new process that is revolutionizing economics, science, culture, and government, then you should definitely read this book. Written to be understandable by the average person, the authors seek to explain what Big Data is, how it will change our lives, and the dangers and implications that exist.

In a way that was simply impossible before, the world is now able to capture and store massive amounts of data. This transition means that businesses and other organizations no longer have to rely on samples and estimates. Instead, they can analyze complete data sets quickly and cheaply making it far easier to see the whole picture and make decisions based on what the data is saying. Throughout the book, the authors use great examples to illustrate where Big Data is and the big changes to come. I would highly recommend this book to anyone interested in learning more about Big Data and understanding the technological world we live in.


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