The Filter Bubble

The Filter Bubble: What the Internet is Hiding from You
By Eli Pariser
Penguin Press, 2011. 294 pgs. Nonfiction

As Internet users we are, in general, oblivious to the amount of information our most trusted websites are collecting about us and our interests. Google, Facebook, Amazon, and many other sites use information gleaned from our past use to improve our experience the next time we log on. How this personalization is putting our society at risk is the topic of Eli Pariser’s new book. He shows that this new online environment, in the short term seems to be a great idea since we get relevant results quickly and do not need to spend as much time searching and sorting. But in the long run, we lose an accurate portrayal of what the world around us actually looks like.

Pariser's aim is clearly to frighten readers and he does a pretty good job. If you would prefer to continue your carefree enjoyment of the Internet and its amazing conveniences, certainly do not consider reading "The Filter Bubble." If, on the other hand, you are ready to have your eyes opened to the dangers presented when we mindlessly trust the websites we use daily, this is a troubling report sure to ignite important conversations.

CZ