Monday, February 5, 2018


Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
by Adam L. Alter
Penguin Press, 2017. 354 pgs. Nonfiction

Adam Alter, a professor of psychology and marketing at NYU, writes in Irresistible about the damage being done by the technology you just can’t seem put down.  Think about the number of times you pick up your cell phone each day and ask yourself if you are addicted.  It’s very likely that you are and Alter explains why this is so dangerous and why those addictive behaviors are so hard to overcome.  He argues that technology isn’t all bad, but it does need to be harnessed and used in a way that enriches our lives instead of consuming our every waking moment.

I really enjoyed this book and, while he did scare me straight a little bit, he didn’t do it in a sensationalized way.  It is nearly impossible to live a life without technology and why give up so much that all our little apps have to offer?  But we need to be very conscious about how we interact with technology, especially as we teach the rising generation by our examples.  This is a wonderful book that can help almost anyone become more aware of their technology consumption.


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