Cute, Quaint, Hungry and Romantic: The Aesthetics of Consumerism

Cute, Quaint, Hungry and Romantic: The Aesthetics of Consumerism:Daniel Lopez: Basic Books: 2000: Nonfiction: 270

In his book, Daniel Lopez doggedly "show(s) how the aesthetics of consumerism are the lies we tell ourselves to preserve our individuality even as we enjoy the luxuries of the mass market." Throughout reading this I couldn't help but feel paralyzed by any and everything I have ever been inclined to buy. Lopez sardonically examines almost every aesthetic that is used to sell us suckers things we don't really need: Cuteness, Zaniness, Deliciousness, and Quaintness to name a few.

This book was relentless in its cynical approach to consumerism. In most cases it was a lose-lose situation - you were trendy and shallow if you fell for the advertising tricks or pretentious and self righteous if you didn't. However, except for a few chapters of one rant too many, it was a fascinating read. In a chapter about food Lopez suggests that the can (as in canned food ) had the "same effect on the kitchen as television had on culture, leveling regional cuisine, internationalizing food, and producing a kind of dietary Esperanto in regions once dependent on meats and vegetables of local farmers." Well worth the wade through Lopez' wordy sentences and Ph. D language.

BES